Growing a painting company past referral-only work almost always means you need online leads. SEO services for painting companies promise to help you rank higher and get more painting leads, but are they worth the cost?
The answer is not always yes. Some services help a lot. Some barely move the needle, or take money with no clear improvement. Let’s break down the real reasons to use an SEO company, and the traps to watch for.
What Should You Get from SEO for Painters?
SEO for painters concentrates on making your website show up for common search terms. This means local homeowners and commercial buyers see your site before others.
A good service includes:
- Website audit: Checking speed, mobile layout, and missing info
- Content planning: Service pages with high-traffic keywords, such as “exterior painter [city]” or “warehouse painting [location]”
- Backlink building: Reaching out to suppliers, business partners, and real local blogs for links
- Weekly or monthly tracking reports: Making sure calls or requests are rising, not falling
Painters’ Biggest SEO Mistakes
Some business owners hire an SEO company, pay hundreds or thousands, and see no results. This often happens when:
- The “SEO service” is just adding a few blog posts but skipping keyword research
- Outdated advice about stuffing too many keywords
- No tracking for calls or forms, traffic is not the same as booked jobs
A good provider, like Mr and Mrs Leads, explains where your money goes. If you get vague answers, pause or walk away.
What About DIY SEO for Painters?
Doing some SEO yourself is possible. Add city/service keywords, list your business on Google, and ask for reviews. But unless you are willing to spend hours every week, most business owners run out of time.
Still, it can save money at first, as long as you watch for mistakes.
Painting Company SEO Takes Patience
Even strong painting company SEO takes weeks or months to pay off. Quick spikes almost always fade. Organic growth sticks.
Understand that SEO is like daily brushing. Neglect it, and the decay is slow but certain.
How Are SEO Services for Painting Companies Priced?
Normally, you will see:
| Service | Typical Cost | What To Expect |
|---|---|---|
| One-time site setup | $300 – $1500 | Improves basics, won’t rank alone |
| Ongoing monthly SEO | $500 – $2000/mo | Grows rankings, tracks leads |
| Full lead gen packages | $1000 – $4000/mo | Adds ads and tech support |
Paying more than average is not always better. Compare a few options. Cheaper is not always worse, unless they skip the work or outsource everything overseas.
Should You Pick a Niche Service Like Mr and Mrs Leads?
Niche services focus on painter SEO services, not just any small business SEO. This often works better for trade fields.
Ask for proof: Recent results, leads captured, or a list of keywords where they rank top 5 in local searches.
Do You Need SEO if You Use Paid Ads?
Short answer: yes, for long-term growth. If you only use ads, you pay for every call. With good SEO for painters, you build a steady pipeline and can spend less on ads each month.
A combined approach, ads plus consistent SEO, means you are never desperate for leads during busy or slow seasons.
Should You Trust SEO Services for Painting Companies?
Not blindly. If the agency cannot show you reports, updated content plans, or answer real questions, move on. You deserve transparency.
Ask these questions:
- Which exact keywords will you target, and why?
- How do you track leads, not just traffic?
- What is your experience with painting and contractor businesses?
The best agencies help you understand, not confuse you with jargon.
What If Your Competition Uses SEO Too?
A smart competitor with solid SEO means you need to improve, or they keep taking your business. But there’s usually enough search traffic for several painting businesses per city.
Update your content, gather more reviews, keep your Google Business Profile current, and add local links.
Biggest SEO Traps to Avoid
- Paying blindly for monthly reports with no results
- Letting your website go stale (no updates or fresh photos)
- Out-of-area targeting, leads that are hours away help nobody
Keep things focused, track results, and change what is not working.
Finishing Thoughts
SEO can give your painting company some independence from slow seasons and ad budgets. The cost is justified if it brings real painting leads and bookings. Track every result and never let an SEO service run on autopilot. Whether you use a local pro, a painter specialist like Mr and Mrs Leads, or DIY with guidance, stick to proven methods and you will see real improvements over time.