If you want a quick answer, here it is: some of the top Black owned clothing brands for men right now include Fear of God, Pyer Moss, Telfar, Daily Paper, Wales Bonner, Casablanca, Denim Tears, and 10 Deep, along with newer labels like Head of State and Johnny Nelson for jewelry pairings. If you want a wider range of options and price points, platforms that curate black owned clothing brands for men make it easier to discover both big and emerging names in one place.
That is the short version. The longer answer is a bit more nuanced, because style is personal and trends move fast, and sometimes what looks good online does not feel right once it is in your hands.
I will walk through brands by type: streetwear, luxury, tailored, everyday basics, and a few niche labels that do something very specific, but very well. You do not have to agree with my picks. You might think some are overhyped, and in a few cases I half agree with that. Still, they matter for different reasons.
Why Black owned menswear brands matter beyond the logo
You can buy a hoodie or a blazer almost anywhere. So why focus on Black owned labels at all?
There are a few honest reasons:
Buying from Black owned brands is not charity. It is a style choice that can also support ownership, jobs, and creativity in communities that have been shut out of fashion for a long time.
Some people over-romanticize this. They act like every purchase is a grand political act. That feels a bit heavy. Most of the time you just want clothes that fit and look good.
Still, the impact is real, even if you never talk about it.
You get:
– A wider range of cuts and fits that actually consider Black body types and skin tones
– Stories and references in the designs that connect to real culture, not just trends copied from it
– Founders who can reinvest profits into their own neighborhoods, not distant shareholders
Is every Black owned brand perfect or ethical or magically inclusive? No. Some are overpriced, some have weak quality control, some overpromise. It is better to admit that than pretend everything is flawless.
But the best ones are pushing menswear forward in a quiet, confident way.
Streetwear and casual brands with real staying power
Streetwear is often the gateway. Hoodies, graphic tees, caps. Simple pieces you can wear every day. The difference comes from the storytelling and quality.
1. Fear of God & Essentials
Jerry Lorenzo has changed the way a lot of men dress without shouting about it.
– Oversized, relaxed silhouettes
– Neutral colors that work with almost anything
– Very careful fabric choices, even for simple hoodies
The main Fear of God line is expensive. Essentials, the diffusion line, is more reachable, though still not cheap. If you like:
– Longline tees
– Soft, structured hoodies
– Track pants that do not look sloppy
then this brand makes sense. Some people say the fits are repetitive. I think that is fair, but it also makes the clothes easy to mix.
2. Daily Paper
Based in Amsterdam, founded by three friends with African roots, Daily Paper blends African heritage with European streetwear.
You see:
– Bold prints mixed with clean, simple shapes
– Soccer style jerseys, track tops, and jackets
– Logos that are recognizable without screaming
If you like to look put together without dressing formal, Daily Paper hits a nice middle ground. It feels young without looking childish.
3. Pyer Moss
Pyer Moss, led by Kerby Jean-Raymond, sits between streetwear and art project. This is not the easiest label to wear if you prefer minimal style.
The collections often:
– Reference Black history, music, and politics
– Use strong colors and unexpected cuts
– Include both tailored pieces and casual ones
Prices are on the higher side and some drops are hard to find. I would not call this a basic wardrobe brand. It is more for statement pieces.
If you want clothes that start conversations rather than just “fit the vibe”, Pyer Moss belongs on your radar.
Contemporary and luxury Black owned menswear brands
Here, we are talking about pieces that feel more refined: knitwear, tailored coats, shirts, trousers. Not necessarily formal, but more grown.
4. Wales Bonner
Grace Wales Bonner creates menswear that blends British tailoring with Caribbean and African references. Her work can feel quiet at first, then you notice the details.
Common themes:
– Slim but relaxed fits
– Vintage athletic influences, especially in the Adidas collaborations
– Earthy tones, rich browns, creams, soft blues
This is a brand that suits someone who wants to look thoughtful, not flashy. Prices reflect the designer space, so it is not budget friendly, but the pieces hold their value well in terms of wear.
5. Casablanca
Casablanca is known for rich, tennis-club style, silk shirts, and bright prints. The founder, Charaf Tajer, pulls from North African and French references.
For men, that means:
– Silk and satin shirts with graphic prints
– Track suits that look more like tailored lounge sets
– Colorful resort wear for vacations and events
If you like neutral basics, this might feel too loud. If you enjoy color and you travel a bit, it can be the brand that gives your suitcase personality.
6. Off-White (Virgil Abloh legacy)
Off-White is not a new story, and some people are tired of the diagonal stripes. That criticism is fair. At the same time, Virgil Abloh opened doors for a lot of designers.
For men, you still get:
– Elevated streetwear with tailored edges
– Outerwear that mixes technical and luxury elements
– Accessories that add a slightly industrial feel
I would not build an entire wardrobe from Off-White. But one or two pieces, worn with simple jeans, can change an outfit with little effort.
7. Telfar (beyond the bag)
Telfar is known mainly for the Shopping Bag. For men, the clothing deserves more attention.
Expect:
– Gender flexible cuts that work on many body types
– Simple tracksuits, tees, and knitwear with the T logo
– Prices that sit lower than most luxury houses
The fit can be slightly boxy, which some men like and some do not. If you are between sizes, you might need to experiment.
Tailored and dressier Black owned brands for men
Finding good tailoring that understands Black men is still harder than it should be. Some brands are fixing that.
8. Ozwald Boateng
Ozwald Boateng is one of the key figures in modern British tailoring. His suits often show:
– Strong shoulders
– Sharp waist shaping
– Bold lining colors and rich fabrics
These are not basic office suits. They work best for events, weddings, and occasions where you want to stand out.
9. Musika
Angelo Urrutia and earlier collaborations with Musika & Sanchez gave a refresh to classic menswear. Musika now offers:
– Tailored separates with a modern, slightly relaxed cut
– Long coats and trousers with clean lines
– A mix of ready to wear and made to measure
This brand works if you want grown-up clothes that are less stiff than traditional suiting, but still sharp.
10. Spencer Badu
Spencer Badu leans into modern tailoring with streetwear touches:
– Deconstructed shirts
– Cargo trousers in suiting fabric
– Layered coats and vests
If you work in a creative field or live in a big city, this style makes more sense. For conservative offices, it might be a stretch, depending on the piece.
Everyday basics from Black owned brands
You do not always want runway pieces. Sometimes you need a good tee, solid denim, and sweats that survive the wash without turning into paper.
11. John Elliot (partially Black led influence)
John Elliot has been debated as “Black owned” since the brand leadership and ownership structure is complex. If you want strictly Black owned, you might skip it. I am mentioning it because many men pair these basics with clearly Black owned labels.
The brand focuses on:
– Clean hoodies and sweatpants
– Japanese denim
– Simple outerwear in neutral tones
Still, if you want your money to go directly to Black founders, you might choose other names in this list first.
12. Aimé Leon Dore
Aimé Leon Dore, founded by Teddy Santis who is of Greek heritage, again is not a fully Black owned line, so you could argue I should leave it out. I am including it briefly because many style guides lump it into the same conversation, and I think that muddies things.
I would rather be honest: this brand influences Black owned streetwear heavily, but does not claim Black ownership. If that matters to you, look more toward brands like Daily Paper, Fear of God, or Pyer Moss for a closer match in spirit with clearer ownership.
13. Actual Black owned basics to focus on
Instead of circling around the gray area, here are some brands where the Black ownership is clear and the clothes are wearable:
- 10 Deep – Classic streetwear with bold graphics, strong in outerwear and hoodies.
- Denim Tears – Heavy focus on jeans and denim jackets with deep cultural references.
- Rhude – Mix of biker and luxury streetwear, graphic tee heavy but also strong in trousers.
They do not all sit at the same price point, but between them you can cover most casual needs.
Highlight table: styles, price ranges, and occasions
Sometimes it helps to see things side by side before you start hunting online. This is a simplified view, not a strict rule.
| Brand | Main Style | Price Range | Best For |
|---|---|---|---|
| Fear of God / Essentials | Minimal streetwear | Mid to high | Everyday casual, airport fits |
| Daily Paper | Streetwear with African influence | Mid | Weekend wear, casual work settings |
| Pyer Moss | Art-driven fashion | High | Statement outfits, events |
| Wales Bonner | Tailored, thoughtful menswear | High | Dinners, dates, creative offices |
| Casablanca | Luxury resort wear | High | Vacations, summer parties |
| Ozwald Boateng | Tailored suiting | High | Weddings, formal events |
| Denim Tears | Graphic denim & streetwear | Mid to high | Casual statements, cultural pieces |
| 10 Deep | Classic streetwear | Low to mid | Everyday casual, skate style |
| Rhude | Luxury streetwear | High | Nightlife, fashion-forward casual |
Smaller and emerging Black owned menswear brands worth watching
Some of the most interesting clothes are not from the biggest names. They come from labels where the founder still answers DMs or remembers long-time customers.
14. Head of State
Founded by Taofeek Abijako, Head of State digs into politics, migration, and youth culture through clothing.
Expect:
– Boxy shirts with unusual pocket placements
– Tailored trousers mixed with casual pieces
– Collections that feel like chapters in a story
The line can be tricky to style if you are used to simple outfits, but one piece paired with basics can look sharp.
15. Johnny Nelson (jewelry that finishes the fit)
While this is a jewelry brand, not clothing, it matters for menswear. Many outfits are made or broken by rings, chains, and bracelets.
Johnny Nelson offers:
– Rings with figures from Black history and culture
– Heavy, bold designs that still feel wearable
– Custom work that can match personal stories
Add one ring or necklace to a simple tee and jeans, and you suddenly look intentional, not accidental.
16. Martine Rose
Martine Rose is British-Jamaican and plays with proportions a lot:
– Oversized shoulders
– Strong collars and unexpected color combos
– Football and rave references
It is not a “safe” brand, but if you like risk and you want your clothes to challenge you a bit, it is worth exploring.
The most interesting wardrobes usually mix big name labels with smaller designers, vintage finds, and the occasional no-name piece that just fits perfectly.
How to choose the right Black owned brands for your style
You do not need to buy from every brand. That would be a waste of money and closet space. A better approach is to build a small rotation that fits your life.
Here is one way to think about it.
Step 1: Decide where you actually spend time
Ask yourself:
– Do you spend most of your week at an office, on the road, or at home?
– Do you go out at night often, or are you mostly low-key?
– Do you attend weddings and formal events several times a year or almost never?
If your life is mostly casual and indoors, heavy luxury tailoring will just sit on hangers.
Step 2: Choose 2 or 3 “core” brands
Pick a few labels that set the tone for your wardrobe. For example:
– Casual guy:
– Fear of God / Essentials
– Daily Paper
– 10 Deep
– Dressy casual:
– Wales Bonner
– Pyer Moss
– Denim Tears
– Suit-heavy:
– Ozwald Boateng
– Musika
– Wales Bonner
You can then sprinkle in smaller brands or unique pieces around these.
Step 3: Build around key categories, not random drops
Instead of chasing every new release, think in categories:
- Outerwear: 2 to 3 jackets or coats across seasons
- Tops: 6 to 10 tees, 3 to 5 shirts, 2 to 3 hoodies or sweatshirts
- Bottoms: 2 to 3 jeans, 2 chinos or trousers, 1 or 2 shorts
- Suits: 1 to 3, depending on your lifestyle
- Shoes: 3 to 6 pairs that cover work, casual, and events
Then decide which Black owned brands fill which slots. Maybe:
– Denim Tears for jeans
– Daily Paper for jackets
– Ozwald Boateng for suits
– Johnny Nelson for jewelry
This avoids the pile of random graphic tees that match nothing.
Balancing support, budget, and taste
There is sometimes pressure to “only buy Black owned.” That sounds nice in theory, but real life budgets and availability can be tricky.
Some things to keep in mind:
– Not every item in your closet needs to be from a statement brand
– You can mix high and low without losing integrity
– Your taste still matters more than anyone else’s checklist
If you hate big logos, it does not make sense to buy from logo-heavy labels just to support them. It is better to find quieter brands led by Black designers that match your tastes.
At the same time, if you only buy from huge global chains because they are slightly cheaper, you miss the chance to support people who are actually changing the field.
There is no perfect balance. You find a mix that feels honest.
Common questions about Black owned clothing brands for men
Q: Are Black owned brands always more expensive?
No. Some are, because they produce in smaller batches and do not have big factories. Others, like 10 Deep or certain lines from Daily Paper, sit close to mainstream streetwear prices.
What you pay usually reflects:
– Fabric quality
– Production scale
– Where the clothes are made
– Whether the brand is positioned as luxury or not
If a price feels unreasonable, it is fine to walk away. Support does not mean ignoring your budget.
Q: How can I tell if a brand is really Black owned?
You can:
– Check the “About” page and founder information
– Look up interviews with the designer
– Search for features in fashion press that mention ownership
Sometimes, brands market to Black consumers heavily but do not have Black leadership. That is not automatically bad, but if your goal is to support Black ownership, then it matters.
If a brand hides ownership details or feels vague, that is a small red flag.
Q: Is it strange to buy from Black owned brands if I am not Black?
No. Quality clothes are for everyone. What matters is respect:
– Do not treat the brand as a costume
– Understand that some designs reference specific history or experiences
– Wear the clothes because you like and respect them, not just as a trend
Most founders want a wide audience. They just do not want their work flattened into empty “aesthetic” without context.
Q: How many pieces should I start with?
You do not need a full closet on day one. Starting points:
– 1 hoodie or jacket from a brand you connect with
– 1 pair of jeans or trousers from another
– 1 accessory, like a ring, hat, or bag
Live in those pieces for a while. See how they feel, how they wash, how people react. Then add more over time. That slow approach is better than panic buying a haul you regret later.
Q: How do I keep from chasing hype only?
Ask yourself before buying:
– Would I wear this at least once a month?
– Does it match 3 things I already own?
– Would I still like it if the logo were removed?
If the answer is no, you might be more in love with the idea of the brand than the actual item.
The best menswear, Black owned or not, fits quietly into your life. It should make you feel more like yourself, not like you are trying to keep up with someone else’s idea of style.
What kind of piece are you actually looking for right now: a hoodie, a suit, or something completely different?